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Communication Strategy for the Gospel

This bible study examines Paul’s communication strategy for the gospel. He tailored the message delivery for each audience while keeping the message consistent. The strategy is applicable in several areas of present-day human interaction. We examine several examples from Paul. He delivered a consistent message of the gospel in his ministry but tailored the messaging strategy for his audience. As he explained in his letter to the Corinthians [1 Corinthians 9:19–23], he identified with and blended into the audience as appropriate in order to tailor the messaging to reach as many as he could. He translated and arranged the message to a form that the audience was conditioned to receive while maintaining the content. We illustrate his tailored approach using four examples of his messaging during the First and Second Missionary Journeys.

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